Luminosity Gaming owner is launching a social network for gamers

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The owner of esports organisation Luminosity Gaming has announced that it is launching a social network exclusively for gamers, named Project GG. The social network will differ from the likes of Twitter, Facebook, or Instagram because it will be subscription-based, and users will have a trust rating similar to Uber, Lyft, or PUBG’s reputation system in an attempt to combat toxicity.

Your social media account will be linked to your in-game account, meaning that cheating discretions in-game could result in a ban on Project GG. Similarly, and perhaps more importantly, toxic behaviour on the social platform will be flagged on your in-game account, and could also result in suspensions or bans.

Enthusiast Gaming, the company that owns Luminosity, has acquired Tabwire LLC for $11 million in order to facilitate the integration of game statistics into the social media platform using the latter’s stat-tracking website TabStats. Project GG’s official name and subscription costs will be revealed at a later date, but Enthusiast says the platform is coming “later this year.”

Adrian Montgomery, CEO of Enthusiast Gaming, says that Gen Z and Millennial audiences are “moving away from traditional social networks and turning to gaming as an alternative.

“Project GG addresses these trends,” he explains, “and will allow gamers to register their unique gaming profiles, compare stats, develop meaningful connections, and share content and ideas.”

However, the site’s codename is already coming under fire from competitor sites. The owner of gaming-based social network GG App claims that Enthusiast Gaming tried to buy his site before announcing its similarly-titled foray into the world of social media. The Loadout has contacted Enthusiast Gaming and GG App for comment on this subject.

While players often use virtual spaces to hang out or join multiplayer games as a way of connecting with friends, whether they will pay a premium subscription in order to do so is another question entirely. It also remains to be seen how Enthusiast will moderate the platform, as other social websites struggle to stay on top of toxicity and abuse.

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