The Overwatch League has finally returned after its lengthy hiatus and it’s safe to say fans are excited for the action to come. But although new live events are ready to go and the best Overwatch players are once again ready to compete for the title, things look a little different for this year’s league – especially on the sponsorship front.
So far, it looks like the OWL has failed to secure a single major sponsorship this year. Previous sponsors, like State Farm, Coco-Cola, and Kellogg, have decided not to renew, and while no reason has been given, it’s likely to be due to the ongoing Activision Blizzard lawsuit tackling allegations of sexual harassment, misconduct, and discrimination in the workplace.
None of the companies plan to sponsor the league in the future, according to The Washington Post, which is no doubt a blow to Blizzard.
The OWL official website still doesn’t have a single sponsor listed, but Sean Miller, the new head of the league, tells The Washington Post that discussions with potential sponsors are ongoing. Whether these will be in place by the time the season kicks off next week, only time will tell.
Either way, Blizzard is cutting it close. Given this season of the OWL is returning after a long time away, and will make use of Overwatch 2 – a game that’s still in beta – it appears Blizzard is playing a dangerous game.