He’s one of music’s most recognisable names and commands one of the biggest social followings on the planet. With 109 million followers on Twitter (that’s second only to former US president, Barack Obama), Justin Bieber also likes to stir up some social media hubbub by following a lot of people; 301,000, to be precise.
However, his latest follow spree saw virtually every player, streamer, YouTuber, and member of staff at 100 Thieves get added to his massive following list, including founder Matthew ‘Nadeshot’ Haag, content creators The Mob, and members of the organisation’s League of Legends, Fortnite, and CS:GO teams.
This interest from Bieber, along with him also following the official accounts for League of Legends esports, the LCS, and the Call of Duty League, could hint at a potential partnership, collaboration, or investment. 100 Thieves is already co-owned by another megastar in the music industry in rapper Drake, who just yesterday also announced a partnership with live streaming service Caffeine.
This man @justinbieber really just went through and followed every single person @100Thieves
MOVES MOVES 😳 pic.twitter.com/rTqV2g2vgA
— Kevi 🍀 (@KeviSkillz) February 12, 2020
While the 100 Thieves follow spree appears out of the blue, both Bieber and the organisation do share a common ancestor in music executive and entertainment mogul Scooter Braun. Braun, who first discovered Justin Bieber as a teenager and now manages him along with the likes of Drake, is also a co-owner of 100 Thieves.
Whether this means some form of collaboration between 100 Thieves and Bieber is on the cards, or that it is just a case of mutual back scratching to create some social media chatter about both parties, remains to be seen.
Either way, it certainly got some of 100 Thieves’ content creators excited, with many of them flexing their follows in this thread started by The Mob member ‘Mako.’
no cap? pic.twitter.com/zDynMNcxic
— Avalanche (@Avalanche100T) February 12, 2020
With Bieber also following the accounts of esports leagues, maybe competitive gaming is on his radar for potential investment in the future. Or, he may just be a huge fan of the industry.