Pokimane turned down a $3 million sponsorship deal

That's a lot of cash, even for one of Twitch's biggest stars


Imane ‘Pokimane’ Anys is one of the biggest streamers on Twitch, but even someone with her levels of success would be hard-pushed to turn down a deal worth $3 million; but that is exactly what the 23-year-old did.

Speaking to Byron ‘Reckful’ Bernstein on a livestream yesterday, January 26, the topic of money soon arose. During the chat, Reckful reveals that he had recently proposed a deal to Pokimane on behalf of a client who was offering big money to get her on board. While the pair didn’t go into detail about what kind of deal this was or what Pokimane would be doing if she agreed to it, they did talk about the value of it and why the most followed female streamer on Twitch decided to turn it down.

“I messaged her and said: ‘I have an offer for you, someone wants to pay you $3 million to do this, and it’s not even that bad a thing to do,’” Reckful says. “And she said no. She actually was like: ‘No, it’s crazy.’ I was like holy shit, she said no. I really thought you were going to say yes… And then I was like: ‘Oh, actually it doesn’t make sense for her.’ But I’m sure $3 million is a lot.”

Explaining her decision to turn down the massive deal, Pokimane says that she is “doing well enough” as a streamer so doesn’t see any reason to sign on to a deal she doesn’t want to do, no matter the paycheck.

“I said no because I’m doing fine in life, I’m doing well enough to not want to do things for money that I don’t naturally want to do, even if it’s $3 million,” she says.

Pokimane is estimated to have a net worth anywhere between $1 million and $2.5 million dollars, based off of her YouTube and Twitch revenue, merch sales, and other income streams like sponsorships.

While she turned this particular payday down, she already has sponsorship deals with the likes of gaming equipment manufacturer HyperX.

Pokimane is one of the most open and honest streamers on Twitch when it comes to talking about the income they make. In late 2019, she revealed that she was still owed a six figure sum from previous sponsorship deals.