Co-op games that bring together star-studded lobbies of Twitch streamers have been all the rage in recent months. The likes of Fall Guys and Among Us have stolen the headlines – and the imaginations of US politicians – but the latest game to explode on the streaming platform is survival game Rust.
With what seemed like every big name on Twitch jumping into a Rust server on January 3, the Facepunch Studios game became the latest to join a very exclusive club. With the likes of 2020’s most watched streamer Felix ‘xQc’ Lengyel, Chance ‘sodapoppin’ Morris, and Ibai ‘ibai’ Llanos all streaming Rust, it became only the eighth game to have ever broken a million concurrent viewers across all of Twitch. This is a feat that even Among Us is yet to achieve.
According to stats from TwitchTracker, Rust viewership peaked at 1,211,275 viewers yesterday, which is higher than platform peaks achieved by massive titles like Dota 2 (1.04 million), World of Warcraft (1.14 million), and Cyberpunk 2077 (1.14 million). The only games to have achieved a higher peak audience on Twitch than Rust are CS:GO, Valorant, League of Legends, and Fortnite. These lists exclude non-gaming categories like Just Chatting or Special Events.
This is a remarkable achievement from the studio that also developed sandbox game Garry’s Mod, which dominated a lot of YouTube content during periods of the 2010s.
— Rust (@playrust) January 3, 2021
Rust’s massive spike in viewership is proof that co-op experiences involving multiple streamers are arguably the most popular form of content right now.
This has also translated into more people playing the survival game, as well as watching it. According to SteamCharts, Rust is seeing more daily players on Steam than the likes of Rainbow Six Siege and Apex Legends.