The 2019 League of Legends All-Star event has seen a dramatic fall in viewership from last year’s event and has recorded the lowest figures since 2016.
Despite the appeal of having a host of the world’s favourite professional LoL players, as well as influencers like Tyler ‘Tyler1’ Steinkamp, all competing in a variety of game modes, the event posted poor numbers on streaming platforms. Even with Teamfight Tactics being included at the event for the first time, the coverage received over two million hours less viewership than in 2018, despite having similar run times.
According to Esports Charts, the weekend’s action also peaked at 293,000 viewers, which is nearly half of the 565,000 peak that was hit during last year’s tournament. All-Star 2019 also falls short in both the total hours watched and peak viewership metrics compared to 2017 and 2018, although it’s worth noting both these events had longer run times.
Thank you to Las Vegas for the wonderful memories and great hospitality this weekend at #AllStar2019! Thank you to all the fans who joined us throughout the 2019 season! We will see you again in the new year! GG WP! pic.twitter.com/XDlxEcxAun
— lolesports (@lolesports) December 8, 2019
The event, which saw several show matches between teams stacked with League of Legends talent, has been criticised by fans on Reddit for including too many influencers and not enough pros, not being accessible to audiences in different time zones, poor advertising of the event, and for giving too much attention to Teamfight Tactics during the event.
After seeing a record-breaking World Championships last month and interest in League of Legends at a real high, it’s surprising to see the viewership numbers take such a hit. Could this spark a rethink form Riot as to how the event will be run in 2020?