Black Ops: Cold War’s Warzone reveal pulled in nearly one million Twitch viewers

Almost 1,000,000 people watched on Twitch last night as Call of Duty used Warzone as a staging ground to reveal its upcoming title, Call of Duty: Black Ops Cold War. It’s further testament to Warzone’s success, firstly that Call of Duty even decided to integrate the battle royale so closely in the reveal, but also in how many eyeballs it was able to get on the latest release.

The figures are almost double the previous record peak Twitch viewers for Call of Duty: Warzone, which was set back on the game’s March 10 release.

On that day, it pulled in 521,404 viewers across 12,403 channels, and since then the daily peak has hovered anywhere between 100,000 and 400,000, averaging around 120,000 per day for the every month since release. It has been a popular hit on the streaming scene, but all of its figures fall in the shadow of yesterday’s 947,432 viewers across 32,008 channels.

As the series switches back from the Modern Warfare storyline to the Black Ops continuity, Treyarch and Raven Software take over from Infinity Ward. The Call of Duty: Black Ops Cold War release date is November 13 for PS4, Xbox One, and PC, and while the game will be coming to PS5 and Xbox Series X, no date has been confirmed just yet.

Call of Duty has built up considerable anticipation for this reveal, including sending mysterious black boxes to streamers and planting various clues inside Warzone itself. The reveal also comes later in the year than the usual annual CoD announcement, which may be because of the pandemic but may also be because of Warzone’s success.

There had been fears that a new Call of Duty game would overshadow and derail Warzone, but instead Activision has decided to tie them together, even promising that once the Black Ops Cold War era begins officially, the Warzone map will update to move with it.

If using Warzone as a platform was an experiment, it’s safe to say the experiment was a success.