Lifestyle brand and esports organisation 100 Thieves has signed up to work with the Creative Artists Agency, known more widely as CAA. According to the Hollywood Reporter, 100 Thieves, the esports team that is backed by both Drake and Scooter Braun, will work with CAA to expand its digital content production and talent acquisition as well as investments creating content for film, television, and podcasts.
100 Thieves is a big name in several esports games, with top players in the Valorant scene, a spot in the League of Legends Championship Series, and some Fortnite titles to its name. It also has its own entertainment branch, producing Twitch streams and YouTube videos, as well as esports related shows like the League of Legends docuseries The Heist.
100 Thieves joins some big names over at CAA, including two of the biggest streamers in the world: Tyler ‘Ninja‘ Blevins and Guy ‘Dr DisRespect‘ Beahm. The news comes just a couple of weeks after 100 Thieves reportedly dropped its entire CS:GO team and its CEO Matthew ‘Nadeshot’ Haag teased a return to Call of Duty‘s competitive scene.
100 Thieves is certainly no slouch when it comes to content creation, with almost 950,000 subscribers to its YouTube channel, and videos featuring the likes of Jack ‘CouRage’ Dunlop and Rachell ‘Valkyrae’ Hofstetter.
If you’re a fan of 100 Thieves, then its future as a partner of the CAA looks to be on the brighter side. We should hopefully be hearing more about what will be coming from them soon.
